In recent years, a fashion-lover’s wedding dress hunt seems to have gotten more and more challenging. While there has been a drastic increase in up-and-coming, fresh, new dress labels, the amount of shops with the chutzpah to carry them have waned. Enter LOHO Bride: the San-Francisco pop-up turned mainstay that caters to the cool-girl, the fashion-lover and the non-traditionalist–from the minimalist to the bohemienne. Owner Christy Baird founded LOHO (an acronym for League of Her Own) with the intention of giving women like herself a place to shop. After a successful run in a small industrial loft in San Francisco, Baird is bringing her knowledge of the market to her L.A. fan base.